procedures are all it takes to know your
customers better. Here are some
expert approaches that should help you do
Surveys & Newsletters
With a customer survey or newsletter you can
ask & advertise strategic and targeted questions
thus allowing you to gain insight into your
customer’s perspective. Surveys can be
distributed using email, suggestion cards or
just print them right on the check.
#2 Personal Touch!
Since efficiency and speed of service have
become increasingly important, many restaurant
owners have forgotten to engage the public with
each visit. A charming comment from
a manager, the personal touch of an attentive
waiter or a dish arriving hand delivered by the
Chef can keep customers coming back for a
lifetime. Encourage your staff to ask customers
for their feedback.
#3 Break Bread
Many customers arrive hungry and ready to
eat. Bring them bread or a similar
"right now" food upon arrival.